Suppose you want to make a prediction on say who will win the Best
Actress Award at Sunday's Oscars. You can visit various web sites,
look at the predictions of so-called experts, look at polls,
etc. Aggregating all of this information to make a single prediction
seems quite difficult.
Information Markets do information aggregation by creating financial
securities based on the outcome of some event. You can then make
predictions based on the prices of these securities. For example, look
at the Best Actress page
of the Hollywood Stock Exchange. There are five securities
listed for each of the nominees. Each security will pay out $25 if
that nominee wins and $0 otherwise. At the time I am writing this,
the price of the Nicole Kidman security is $13.45. If you take the
ratio of the price to the final payoff this gives a probability of
winning. For Kidman that would be a $13.45/$25 or 53.8% chance of
winning the award.
There are two problems with the Hollywood Stock Exchange. First they
don't use real money since that would be illegal in the US. Also the
best actress winner has already been chosen so if real money were
being used there is the potential for corruption. Nevertheless studies have shown that even
such artificial markets still do far better than the experts in
predicting the winners.
You can eliminate the problems by considering sporting events on real
off-shore betting sites. Sites like Tradesports or the World Sports Exchange have
securities (futures) on outcomes based on sporting events that you can
look at without registering. In
Tradesports consider the security NCAA.BK.KENTUCKY that pays off $100
if the University of Kentucky wins the men's basketball championship
and $0 otherwise. The price as I am writing has a bid of $25 and an
ask of $26 meaning that Kentucky has between a 25% and 26% chance of
winning the NCAA tournament. It will be interesting to see the price
and thus the odds change as the tournament progresses. For example
if Arizona would be upset in an early round, this should cause
Kentucky's price to go up.
Tradesports also has securities in entertainment and political
events. On Tradesports Kidman has a bid/ask of $54/$57 not too far off
of the Hollywood Stock Exchange.